A few days ago, I found myself answering a phone call to Sky. Moving house and cancelling their contract should have been as easy as it was to sign up. But it’s not. There’s no option to cancel online, ring them and a nice voice tells you it’s a 34 minute wait to speak to an operator, and oh yes, they really care.
Eventually they rang me, chasing business. What followed was the same basic process of ‘security’ I’ve become used to with my Bank. A process deliberately designed to bore me off. This is the casual abuse of so called ‘data protection schemes.’
Equally when you do ring your Bank, something that used to be so easy, – it’s an onerous process of identifying yourself. You’re genuinely a number. Service levels have collapsed, and the companies involved can make more money as they downgrade the training required to staff to dope level. Has that really improved our lives?
Who caused this situation? Well the Banks did. Crooked deals with the contras, spending money they didn’t have on the stock market, Libor scandals and a lot more. Banks have proven to be some of the world’s biggest criminals. Of course we do need them, so rather than de-license firms like Barclays and HSBC, Governments reacted in a different way
The age of the regulator.
Regulators are only of real benefit, if their influence is feather light. Yes they need to control the excesses of business, but not where it takes away value from people’s lives. That’s a tender balance. This is why I resist casual calls for ‘more controls.
Who ends up structuring your life? The same MP’s who ask us to vote in or out of Europe and then find they can’t deliver on the same. These people are now going to tell you where you can smoke, how much you can drink and now of course various measures designed to ‘protect you’ from gambling. But do the vast majority need help? Of course they don’t.
In Gambling my own firm doesn’t touch casino products and never dabbled in FOBT machines. I disagreed fundamentally with the creation of mini casinos in High Streets, or let someone max out their cards online playing fast paced games like roulette. I gave open support to those calling for change. I’d see FOBT’s banned.
I’d also see television marketing banned altogether also. Even gamblers don’t want to see anymore of Ray Winstone. Fine I accept Richard Flint of Skybet maintaining he has the ‘right’ to gamble, if he can accept that nearly 100% of us don’t want his company thrust down our throats with every live sporting event, or branded on every shirt for children (not his children) to see.
I believe the actions of Chairmen of big betting companies, over FOBT’s, and now marketing, have damaged irreparably the relations between betting and the general public. Itt’s deeply distressing to me that my firm, which offers a sports betting service, is tarred with the same brush as these offshore gaming empires. Nobody has committed suicide because of anything my firm has ever done. Yes we are likely to face regulations aimed at Bet365.
My fear is as regulators flex their muscles, what we do, providing a fun and responsible betting experience will be caught unfairly in the crossfire. Regulators won’t appreciate the difference and make exemptions for us. We live and die by the actions of an offshore entity like Bet365.
I read daily of people, some with genuine gambling issues, some who are just jumping on the soap box to big their own profiles, using emotive issues like suicide to bolster their argument, that we should expect operators to protect ourselves, from ourselves. But that’s neither desirable, nor based on any evidence. Fancy numbers, like the 50,000 problem gambler children. None of these claims are based, in any way, on facts or hard data, as you would reasonably expect. The stuff of a shrieking Daily Mail. The Gambling Commission itself has absolutely no proof of the scale of problem gambling, adult or children. It is in their self interest, however to make the problem seem more than it is.
Calling casually for more regulation, is not the answer. More regulation is a dangerous attempt at control of people by Government.
Those advocating further restrictions on betting do so notably because of the failures in large operators to accept FOBTs needed to go. There are, of course, those who cannot control their actions, and yes, we should try to assist. Let’s be clear though, proposals to make operators responsible for people’s gambling actions are unreasonable, and open to fraudulent action.
Problem gamblers, for their part, will try to circumnavigate the system, whatever ‘rules’ you put in place. Are we then to unfairly brand operators as responsible for how they act? Smirnoff Vodka are not held accountable for alcoholics. Last year 7.500 people committed suicide as a result of alcohol, and it cost the NHS some 7.5bn to deal with alcohol related issues. If you say betting operators should police gamblers, why not Malboro for the millions who die of smoking related cancers every year?
The office for National statistics tell us that between 2001 and 2016, there were 90,000 suicides. Of those, 21 were attributed to gambling. That’s a fraction over 1 death a year. Yet if you read the comments online or worse the Daily Mail, you’d be forgiven for thinking everyone is lining up on bridges. It’s simply a false claim.
I disagree with people casually using the deaths of folk as argument that rest of us need our lives managed.. That doesn’t mean we should do nothing, but having removed fixed odds terminals, we should move on marketing. I’m sorry for the loss of anyone, but it doesn’t follow we need to call the cops. Just cut off the flow of adverts telling you to gamble.
Gambling is enjoyed safely by millions and provides enjoyable pastime for the same. It’s part of human nature. Where, once you embark on unnecessary controls, do you stop? The vast majority simply do not need help,
What should happen- is operators should pay up, to a far greater extent than they do now, for any upset they create. even to compensate families. If ‘Skybet Richard’ wants to bombard us with his mind numbing adverts, and send everyone free bets, let him pay to clean up his mess. That’s how you deal with the problem. Send the bill to their table for treatment..We could not only have a progressive gambling state, but one with the best management tools for those who find it difficult to cope. Cut off their flow of marketing and order them to stop encouraging people to wager with free or bonus bets. There are things we can do.
I don’t want a blanket thrown over the lot of us because a small element cannot say stop. We all feel sorry for the loss of any life. It’s the one sure bet. In the meantime I see no positive outcome from a new set of regulations and rules when the majority simply do not require it. It’s the protection of the many. Not the few. And if that’s too harsh to accept for some people, I mean no offence, but I think we should stand up and be responsible for ourselves.