Champions Day – The Bookies view..

 

 

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A few years ago the Emperor of Jockey Club surveyed his tracks in response to a grand plan from British Racing for a season’s end panto. Cheltenham seemed too bumpy and that of grotesque tweed, ohh no. Newmarket can’t stand kids, hard to find, even with Google maps. Kempton is quite simply a nasty little shack, full of dead flies. He decided he’d make more cash if they went along with the plan to create a season ending bash, at which the finest Port and cheese would, of course, be served. Ascot had been busy building a structure so vast in stature, it created it’s own weather pattern. If you’re going to have a jolly event, it’s important you have a Swinley Bottom. Or Bottoms.

Let’s get the humble pie bit out of the way-I prattled on, along with a few other lesser mortals, that the timing needed revision. The fact remains the whole shebang was saved by the very participation of one horse. Frankel. Had he not bothered turning up in 2012 i believe, the BHA think tank would have been meeting to reconsider upsetting the our froggie friends by moving it back a month. I still believe that’s the best option if we are to secure participation of faster ground animals, but I was outvoted by people wearing waist coats and deerstalkers.

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Anyway, they threatened Teddy Grimthorpe with violence, and Frankel duly turned up. The party was saved along with a few jobs at Great British Racing. Ascot was the right venue. It has the infrastructure, class and grandeur to organise an end of season bash and serves drinks in a real glass. It’s been blessed with much better weather over the last few years, and with that the arrival of some of the top equine stars to entertain us. We can all be a toff for the day at Ascot..

Even the French send over the odd runner. Foreign equine stars are my absolute pension. Ridden by Thierry’s and Moet’s. All who think they can turn in to the Ascot straight, 6 lengths back, and possibly win. Mais Non, Espece de Cretin..

I quaffed a few glasses and joined the great unwashed in the betting ring. and the big bets were flying about. £3000 and £2000 on Order Of St George and a number of notably lumpy wagers set the tone. It was down and dirty and they didn’t seem to care if I lost.. David Power gave me some fun money for O’Brien’s star. He’s no shrinking violet when it comes to betting. My eyes were stinging, not the kind of bet you get with the Supermarket operators.. St George wasn’t however the only one they came for, Stradivarius was popular and a few saddos backed the French runner.. I should have discovered betting in running..St George touched 33/1 with the Bot traders.

Whilst Harry’s thingy was popular in the sprint, one other horse swamped my book. A fellah I recognised as a warm order, stuffed £3000 in my hand and said ‘put that on horse 5.’  I checked the board. Tasleet – 14/1. ‘Don’t you mean Harry’s?’. No, I’m sure, Tasleet. To win 42 grand.

I threw the money into the bag as if i stood such bets every day of the week. I gave David Power an interest with a £10,000/£700 for being such a nice fellah. He didn’t bat an eyelid. I got on with standing the favourite for a threatening lump. The race looked all over at the two marker with Harry’s sauntering along, – to suddenly be pressed by this Hamdam thing..my big chance lay in the whip, Hamdam doesn’t take to the whip for his stars, two cracks and out, the order of the day. Fortunately. I survived the race this time, back in front.

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I spot Lord Gosden in the walkway, surrounded by 20 or so press folk. ‘Tell us what you had for breakfast John, for the fans you understand..’
‘well I’m rather partial to kippers’ JG replied, in his most aristocratic tone, and they all looked excited. scribbling away. The Gosden accent bothers me. I know John’s public school, and they don’t talk like that. He’s done a study course in phwah phwah and taken the Missus along, so they can converse appropriately.

What he can do, is train. If they stuck a Galileo in his yard covering everything we’d be celebrating 25 English group ones (or you English would) He also strikes me as rather a decent sort, batting for a bit of fair play.

Chapman was also in the ring. Wearing some kind of welly boots, and blanking me for dissing the Opening Show. Even though he was caught on camera dozing off by all 32 viewers. ITV is a paradox, their Opening Show is quite dismal, their afternoon show is, I have to say it, great. I think what they do so much better than Channel 4 is deliver it with style, if not with the Channel 4 quality of production, but that’s quibbling. Everyone looks smart, and everything is great. If you bought the ‘it’s great’ on Sporting Index, you’d be worth one Oppenheinmer…

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But Champions Day is great. And so equally have so many of this season’s flat events. In said regard, ITV is totally appropriate. There are those that say I’m hopelessly in love with Francesca Cumani, but that’s a total exageration..

Nice mix on ITV with the intelligent Weaver and Brough Scott brought back from the dead (literally) Cumani’s accuracy with horse action and Chamberlin’s style. Nice, it works for me. Chapman eternally entertaining, he makes me laugh and offers balance, but don’t tell him that, his ego is insufferable. Somewhere in the mix I hope they find jobs for Luck and Cunningham. If you’re committed to the best, then have the best in some capacity.

Viewing figures suggested a half a million, far short of the BBC ideal we were supposed to be treated to. Here you have to blame racing for its failures. Simply far too many opportunities for horses like Enable, Ulyssees and Cracksman to square off. You think it doesn’t matter? Of course it does. Far too often television companies showcasing this sport are presented with half the available participants for a top race. Too many group ones, too many countries failing to co-operate and not enough stars. Cracksman hasn’t raced since York, swerved the Arc and the Breeders and its a miracle if he trains on as a 4 year old it’s a miracle as right now he’s worth as much as his Dad. The National Hunt is in terminal decline because we ignore this cancer. A sport that denies the paying public the best squaring off can’t hope for top viewing audiences when the other channel is showing Manchester United vs Liverpool.

Cracksman strolls onto the field for the main event, balls gently swaying in the wind. Let’s deal with any blithering idiots reading this. If you think Enable would have downed this machine with her far more workmanlike Arc performance, you’ve taken total leave of your senses. He destroyed a top class field, as indeed he did in the Dante. This is the best I’ve seen since his Papa. He would have danced all over the filly. FACT.

I’m sure we can look forward to Enable and Cracksman squaring off as four year olds. Not.

I stood Cracksman for an appropriate amount, – and lost an appropriate amount. Ryan Moore, who’d been brilliant all day, when not under a microphone, drove Highland Reel up Sunninghill High Street. In truth his chances on rain softened ground were limited. The French nags were, predictably, hopeless, and Barney Roy, popular in the ring was held up at the back, and stayed at the back. Two Enables wouldn’t have beaten Cracksman.

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I deposited some more money with the punters in the last as the favourite came from another planet to upset the day. I enjoyed some of the Ascot atmosphere with friends before leaving, observing thousands having a great time watching a couple of nice bands. No trouble, well stewarded, a lot of very smart folk enjoying a well rounded event. And yes, Newmarket, children actually do go free. Were I to offer one suggestion to Ascot, it’s to install some kind of sub air system to Swinley Bottom, the one area that jeopardizes meetings and diverts runners.

It’s a success. I don’t say that about the National Hunt, expect a few broadsides, but its been an excellent flat season and I believe we are heading in the right direction there. Ascot knows its job and British Racing got this one right.

Pass the sherry someone? Will they make me a steward now??

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National Hunt – a code in crisis

Racing fans comprise four sets of folk. The outraged form 49% (A). This group won’t hear speak or listen to any criticism of the sport, they either work for a racetrack, punt favourites over the jumps, or sit indoors with the curtains shut.. The disaffected, numbering 50% (B), a group whose numbers rise annually and constitute the biggest moaners in Racing. Escapees from the Betfair forum, sitting in their underpants at home whining about getting on. The third group go Racing, but only view it from corporate boxes, don’t drink beer, miss all the fights and haven’t a clue what’s really going on outside the box. (Group Q) Excuse merchants, apologists and evangelists form another strange sect (Group E). Then we have a small section of disaffected journos and pundits who’d better shut up or else (X)

The final 1% work for the BHA (Z). The persecuted ones. They would join St Peter being crucified upside down.

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The executive are selected by the racetracks on rolling three year contracts. The current Chairman knew less about Racing than my cat when he arrived, presided over some notable fails like Mathew Lohn, then quietly and ‘humbly’ voted into another 3 year term..

Now tell me – why would you vote to Chairman someone who knew so little about the sport? Why did he then go about the removal of a more experienced board in favour of amateurs with equal skill level? Why are commitees informed a reduction in the programme is ‘off the table?’

Is the regulator looking after the interests of racing, or is the system of election of the Chairman dependent on what he does for  racetracks? Chairman of the BHA isn’t akin to golf club captaincy.

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Look, I know you all think I hate the BHA (Group Z). Come come now, I’m not that bad really, honestly. I’ve made clowns of them once, but I’d like to think their decisions were based on regulating and promoting the sport, not battling bookmakers for cash. Truth is the BHA  (Z) hierachy is never going to act for Racing for as long as the tracks sit on the board and appoint the leaders.

Turkeys rarely buy Xmas cards. More galloping about the ovals keeps the track bosses in tweed and BHA execs in badges. Kempton makes more money than any other JCR track (Group A) – except Cheltenham. Pop there on a Wednesday night and you’d swear the gates had been locked shut. It subsists on an attractive Levy payment for every race. Three runners or fifteen, its all gravy.

The swing to sandpits, to include the gothically dull Newcastle straight (A), needs runners from the available horse population, and owners. If you’re a prospective jump owner, up against wannabee’s like Rich Ricci (Q and E), forking out hundreds of thousands a horse, – you can afford 65 pence a purchase. Ricci stables his muckers the Mullins pad, coffee machine, babestation and minibar in every box. Regular owners on limited budgets can’t compete nor cover the exxes. And your trusty milker can only hack around 5 or 6 times a year. On the all weather, chances are you’ll do better. Even if you’re the only one interested if it wins..

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It is a matter of pure fact belting out sand races at the rate of 3 meetings a day harms the winter code. Is there any chance a whole summer of jumps nobody cares about is a pointless exercise, for everyone except Plumpton? Or have i taken leave of my Scottish mind?

Jump Racing sacrificed on the altar of an engorged BHA all weather list . Months of 4 and 5 runner events. It’s not on, and time you fans stood up and demanded change.

This year, and with apologies the excuse merchants (E), the fields in jump racing have never been so poor. 3 and 4 runner events abound. When they’re strung out for 465 yards, this is what sporting people (B) call ‘uncompetitive’or ‘dull’- unless that is you like Formula one

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The ground isn’t firm. It’s good racing ground, so stop telling me a its akin to a bed of nails to a horse. Indeed they’ve been running all summer. And when the ground is good in April at Aintree – they’ll be running, this is what explodes the myth about ground..There’s simply too much racing and too few runners to support the code and it cannot roll on for 3 or 4 months in this vein every year, whilst we all sip champagne in our box, waiting on Cue Card. A couple of weeks ago we had 19 runner fields at Doncaster on the flat. 7/1 the field and 1/4 the odds if you’re a betting man. Competitive, and attracts people to watch on telly. Yesterday I watched Lydia Hislop (X) trying to make Wincanton sound interesting. She should have been awarded a DSO..

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So Mr Harman and Mr Rust (Q E and Z) I know the issue of racing volume gets dull, but that’s because you refuse to accept it’s a failed system..  I fully accept your jobs depend on the goodwill of masters more interested in Levy than bums on seats. I’m staring at a Kempton card with 3 three runner races and a Carlisle card with a 2 runner heat. It’s your turn in the chair and you’ve got two years left to save a code so many love before you’re replaced by the fellahs who run Southern Rail (Q).

This is a sport very much in crisis, and you are tasked to act in the interests of the sport as a whole, even if the Trustees are more interested in levy grants. Do better than serve out your time and a 0.1 runner increase per race per year. We’ll all be pushing up daisies by the time you start delivering.

 

Or am I being too diplomatic??

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ps. If you want to earn money from Betting, try enforcing a minimum margin on operators in return for hefty levy rate reductions. Not a tip you’ll get from the current crop of non execs..

Banks.(X)

A BLUEPRINT FOR RACING

    A BLUEPRINT FOR RACING

 

Several months ago I listened to the CEO of Coral, Andy Hornby, give a keynote speech to executives at the Leaders In Racing conference.

‘Racing and Bookmakers should work together to make profit for both’ It brought tears to my eyes. ‘Our data suggests a third meeting every day increases turnover by 30% and those meetings should start around midday, this is when people break for lunch and can pop into a betting shop to wager’ He went on to muddy the words ‘turnover’ with ‘profit’. Most businessmen accept that the two don’t always go hand in hand- especially when we’re discussing gambling – but let’s not spoil a good wheez shall we?

Andy-Hornby

 

‘The ideal format has Racing approximately ten minutes apart throughout the day. Our analysis suggests more races equals more profit’

Now, for brevity I’ve paraphrased the main thrust of his argument as to re-hash any speeches at that conference puts you to sleep. But you get the idea. Of course this view is peddled by a small army of PR men from the Barking outfit every five minutes on Attheraces. Rather cleverly Coral have become the biggest sponsor in Bookmaking for racing. They do have considerable influence, one they pay for.

Of course, I also readily accept that the same argument will be peddled by William Hill, Ladbrokes and Betfred. I enjoyed a chat last week at Ascot with the Chairman of the Levy Board. A most personable chap who told me I was the first Bookmaker to advocate a cut in fixtures. This suggests some of those in authority in Racing, whenever we are talking about betting, only consult the same five firms! (if we include Betfair of course.) There are opposing – and sensible views. We are responsible for just under 20% of the market  – that merits consideration

Turnover and market share is down in racing, so let’s deal with the problem by putting on more racing, in the worst slots, and work with reduced field sizes.  I think most people readily agree it lowers the quality. That’s demonstrably wrong. Let me explain

You see, the empirical evidence paints a completely different picture. At the foot of this report, I invite you to view the presentation by Jennifer Owens, a research consultant for Aspire Wealth, tasked with investigating the state of the Racing and Betting market globally. Again I spare you the full details, but let’s deal with comments affecting Andy Hornby’s argument.

‘Since 2006 Great Britain is scheduling more races. Whilst amounts wagered between 2006 and 2013 have dropped dramatically. In the period between 2001 and 2012, the number of runners per race fell from 11.6 per race to 9.3. Sports betting in the meantime grew from 58% to 72% between 2003 and 2013. Hong Kong, with its competitive fields and less racing was the standout performer worldwide for betting on racing. Indeed that state’s turnover on horse racing remained constant despite a 30% increase in sports betting in the territory’

She goes on ‘The most striking example which was quite damaging to British Racing was the introduction of gaming machines into UK betting shops. FOBT’s account for 38% of gross win in the UK – just as well they are limited to four machines per shop.’ The lady took no prisoners.

Fixed odds betting terminals

Jennifer continues ‘There is evidence that field sizes and turnover are correlated – at least in the negative. The greatest declines in turnover have been witnessed in the US and Great Britain since 2006, and in these markets the field sizes have dropped dramatically.’ ‘In many markets Racing has become disconnected from Betting.’ In broad terms racing governance doesn’t engage the right type of people to maximise it’s output and we need to turn around the field size problem urgently in her expert opinion.

Anyway I digress. What conclusion can we draw from this intelligent appraisal? Well if her numbers are correct, and I think it’s reasonable to suggest they are, Andy Hornby is talking out of his corporate backside. The global view on betting doesn’t in any way support his stance that more racing engenders more levy. Quite the opposite. In fact the most successful state for betting in the world only races six times a month. Hong Kong.

Let’s put it simply, and honestly. Racing needs to tell the Bookmakers where to get off. You see our great sport is a vital cog in their wheel. If racing doesn’t fill the ten minute gap Andy requires, he will simply turn to another product to make the place look busy. Greyhounds, virtual, Australian and French racing are all fit for purpose here. British Racing doesn’t have to prostitute it’s product in order to keep shops open. Gross win across the counter has been dropping between 5%-6% since 1998 and there’s little doubt the major operators focus their advertising on machine take- not racing. So why are we bending over for organisations who don’t promote the sport? Or perhaps you draw a different inference from the picture which typifies these companies.

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I don’t know about everyone else, but I do know my turnover on the far better funded Irish Racing runs at around 9% of my racing turnover – yet it’s ill-considered as a product against the British one,  timing of the races are not synchronised with their UK equivalent, nor do we earn levy from wagering upon it. That seems fairly odd to me.

Will some shops close? Inevitably. But let’s not kid ourselves, these are the worst performing money factories, often competing with other LBO’s in the same street or district and whose machine gross win (typically industry wide figure of £3600 per week per shop) is unable to support the unit in some areas, where the FOBT take is insufficient. This is natural forces and we shouldn’t be wailing if a few of them go to the wall. Proliferation of betting shops isn’t about racing. We’re not going to improve our levy yield because we have another shop 200 yards away, most people can struggle that far for a bet. Hell, I bet Newham would be thrilled to see a few less squeezing into their High Street.

The period between 2002 and 2008 with fixtures growing from 1270 to 1548 and a levy yield which also grew modestly fooled some folk.  Those years actually witnessed a decline in the numbers of people actually going racing, not only per fixture, but overall . The new meetings were in unattractive slots. They diluted competition in racing by spreading the available horse population more thinly. Some tracks found they were in fact weakening their own other fixtures. If people aren’t going racing- they sure as hell aren’t betting. We’ve lost the impetus and this is no more illustrated in racing than the depressed state of the On Course market. Racing to empty stadia has become rather par for the course with ticket prices people simply do not want to pay by cynical management. Selling ’empty space’ with a notable lack of effort. Put another way – racing is heading to the dogs and become reliant on festivals. Pass the port will you?

Tracks are guilty of putting on events without thought or involvement for the production of competitive fields and the size thereof. 38% of all races are won by the favourites, 2 in every 5 races! That’s a fantastic statistic and evidence of the transparent nature of the sport.Not only are the favourites the legitimate ones, but lets face it, the drifters run appropriately as unscrupulous connections take advantage of a no lose opportunity! Little geo-location of fixtures is evident, in order that the available local horse population, and attendances, could service the same. We do not properly consider the cost of staging fixtures like Ffos Las- which even if it’s a self funded two mile hurdle race with two fences hundreds of miles from civilisation, still has a significant attaching integrity cost to operate.

Finally, and perhaps most damaging, racetracks have shifted fixtures from their traditional midweek slots to weekends. To include many premier races. The Stewards Cup. The Ebor, The Derby, and more. All moved from midweek slots where they were the focus of most newspapers and TV networks as well as general sporting fans, to ones where racing found itself competing with England vs Costa Rica. Simple for Racetracks- a disaster for the profile and numbers of the sport. Expect RMG to argue over loss in income, although it both ignores the cost involved in racing to empty stands and the the sheer lack of data backing their stance. Footfall and beer sales are all furthered by Saturday racing. We glibly criticise Channel 4 for poor viewing figures when we feed them a diet of 5 runner races. Although I agree – the burger van HAS to go 🙂

Such moves put top racetracks in direct competition with each other. Ascot, Britain’s premier course regularly competes with York for coverage and exposure. Our Champions Day sees Cheltenham competing with Ascot for coverage. It’s not unusual to witness these three top courses rivalling Chester and Newmarket along with sundry smaller tracks for attention.

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In what other industry would you create a programme so devoid of interest midweek? A bit like Waitrose emptying its shelves of fresh vegetables and offering us tinned plums instead.

As a business plan, Saturday focus demonstrably fails the quality test. Our best racing in direct competition to top sport, particularly football and rugby. We have a Derby opposed by 8 other meetings on the same day! Let me stress this, Lingfield just down the road opposes the Derby.

Punters, those who shall not be heard, have been telling me for several years now they tire of the glut of racing.  Newspapers and TV networks to include the BBC have dropped the sport in part or whole. Racing Journalists are getting laid off. Put very simply we’re boring the pants off people and running the sport into the ground to keep Coral in machine take and racetracks putting the sport on in front of nobody. An industry servicing machines

This isn’t our game face surely? Positively it’s one the BHA Chairman, who’s emerged from hiding and appears now to want to address with his new consultation into the fixture list. If required I will be part of any quorum and/or meeting or analysis to press this case.

This consultation will inevitably bring the sport into conflict with the likes of Tony Kelly and Simon Bazelgette et al. They’re not likely to give up the easy dollars they earn annually from media rights with jewels like Kempton and Southwell, with arguments like what will we lose rather than what does it cost.  The media rights cake envisaged in 2018 won’t be a patch on what they’re earning right now if we continue on the path of 6 runner races and odds on chances. Bookies won’t peddle an unprofitable product riddled with favourites hosing up through lack of competition. There’s evidence right now the betting share for racing is well down. So what are we selling the bookmakers, or rather more pertinent – asking them to sell for us?

It does require the turkeys to vote for Christmas as things currently stand and forego an element of beer sales. There appears to be a view if we put up 38 grand we’ll end up with a quality Brigadier Gerard. In fact we ended up with a short field, odds on chance event. In betting terms it’s useless.. It’s not JCR’s fault and I’m not suggesting that. There are, quite simply, far too many opportunities for our wealthiest owners and a racetrack focus on such owners. They’re not turning down the 38 grand- they know they’ll get it somewhere else..  We’re looking after the top horsemen. All very well, but what happens to betting in such races?

Racegoers celebrate after the William Hi

The juggernaut that is British Racing is finally starting to recognise that any way you cut it, 1548 fixtures is simply far too many. We can tinker with the planning but we’re not going to make the product that much more competitive which is what both bookies and punters want. We also have to properly consider the effect of small fields on interest abroad. I would settle for a modest cut for now to examine the impact on field sizes. I think most would.

I have absolutely no clue why we accept a jumps programme so geared upon four days in March. The power of best trainers, has to be curbed and measures put in place to insist our top animals race in front of paying customers and telly and not afforded racecourse gallops by pliant courses. I’m constantly amused by stories from Seven Barrows of athletic and evidently agrophobic pets only fit to work 3 times a year. Send the buggars out to work.  NH suffers from some of the lowest fields in the sport and we need seriously to look at the abandonment of summer jumping completely in favour of the winter. It never used to take place in August and I fail to evidence the compelling reason for it now. Betting turnover on summer jumping in racing is extremely poor (typically lower than AWT). It’s an area of the programme that needs to be sacrificed

I chatted to several of my on course peers after Ascot. It’s readily accepted the meeting was a complete disaster for Bookies generally – expect a few profit warnings! What was remarkable was that most of my colleagues betting at Ascot actually turned a profit, when they should have done their brains! These days to turn up as a Bookie, post general market odds and stand back waiting to see who backs what, is a recipe for failure on course. Most of the larger concerns find betting on course impossible because they don’t ‘trade’ the wagers on exchanges. It’s a total necessity if you are to make racecourse bookmaking pay as a business. However the much wider industry still continues to accept prices that more often than not mirror exchange odds, and can be based on some individuals betting win only, or a fifth of the odds on a 16-21 runner handicap.

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At the midweek and sundry ‘weaker’ meetings the on course market has become excessively weak and totally ruled by exchanges for their prices. I watched a major operator’s rep at York run around recently telling folk he wasn’t going to invest with certain organisations because they weren’t in the 20 firm ‘sample’ that’s used to return odds to the LBO’s. Therefore for such organisations to control a particular horse’s SP, they only have to wager with the ‘sample’ organisations, and ignore the other 90 bookies. It costs but a fraction of what it used to, to move the SP of a runner at a major track like York. At the weaker meetings like Kempton, frequented by the smallest weakest bookmakers, it’s pathetically easy with but a few grand to influence prices. What self-respecting bookmaker is going to turn down £300 from the majors when they’re only holding that much per race? Manipulation on the cheap. And a market and exchange so easy to control these days doesn’t encourage laying.

I do think we are long past the time where the potential profits from a healthy industry are governed by a deeply unhealthy one. That is the on course market. They simply need to be excised from current arrangements. I’ll use a dirty phrase. Industry prices. At the end of the day, they are more representative of the weight of money. The days of John Banks and Colin Webster in trilbies and shades standing horses for £30,000 are long gone and so are the arrangements put in place in those days for producing a fair SP. It no longer represents the industry. I believe the major Bookmakers – tote and exchanges all need to be part of a new mechanism, not Martyn of Leicester – he of the plastic shoes. Next time I go racing- I fancy I’ll be stoned alive. Fair enough, it’s better than the results

To the racecourse Bookies I say this. As the off track prices inevitably dip – so the on course market’s odds become more attractive to punters. A path to new business. We neither need, nor deserve to be part of a mechanism when there’s only a handful of us, betting to pennies and following cyber betting bots.

 

Kick these suggestions around

 

A maximum of two (Levy and Media Rights) funded premier events on any day.

 

Premier events to be incentivised to move from Saturday slots with appropriate increases in rights and levy

 

Racetracks to be penalised with total loss of funding for production of races under 5 runners.

 

Racetracks to be rewarded with increased payments for producing field sizes exceeding 10 runners

 

Racetracks funding to decrease for each race containing an odds on favourite and increased for any race where the favourite goes off at 5/1 or better.

 

No All Weather racing to be programmed in the summer in opposition to key festival events such as the Derby

 

Summer jumping programme to be scrapped for two months.

 

Race planning to fully consider Geo location factors

 

A minimum number of qualifying events for entries for Cheltenham

 

A modest cut of 100 fixtures

BHA to create a betting forum with representatives from both large and small Bookmaking concerns, punters and racetrack management with mandate to improve betting turnover on the sport

SP Mechanism to exclude racecourse bookmakers and to include the major 6 operators to include the Tote and Betfair in a new mechanism based on the weight of money

 Coral to reintroduce the blonde to their adverts. It was the only betting advert worth watching..

 

coral

These plans will affect income streams of some and put other people’s noses out. I’m not, however in the business of making myself popular amd I think my chances of making the Jockey Club are a bit slim 🙂  Of course I understand some of us turn left on aircraft and don’t worry about what’s happening in the back of the plane. How much it costs, whether they’re drinking from a real glass, and what film, if any, they’re enjoying. But such individuals must be viewing the approach of 2018 – when the Turf TV contract expires with firms like William Hill with some trepidation. If you’re sitting there thinking the racing is ‘terrific’ and Bookies should pay more for the product because they have offshore wings making bundles out of the sport, you need to excuse yourself from the room. UK Racing is, quite simply, the weakest betting product globally. Let’s not get snobbish about betting – it’s the engine that drives the sport.

These suggestions will have racecourses reaching for their calculators and the big Bookmakers shuffling their PR crews out to protect ‘their’ business model. The argument shops will close if we don’t come ‘to the rescue’ simply isn’t the case. The strongest product for bookmakers remains horses – and the better quality that is, the better for LBO’s. Of course the measures are quite radical, but I think we have to accept a degree of surgery. Next time you pass your local betting shop – see what they’re peddlng in the window. Right now – it isn’t Racing

You have a voice. Use it

Geoff Banks

June 2014

Link

http://www.archk2014.com/en/2014-arc-video-06052014.aspx