Cheltenham Open Festival- The Bookies Eye

I know the National Hunt season doesn’t really end with Aintree, it burbles on without it’s stars through the summer. I’d like to see it curtailed for a month – perhaps in June when Racing is so resplendent with riches such as Ascot and Epsom. For me, though, the season really starts with Cheltenham’s excellent ‘Open’ Meeting.

It needs a new title, because Open doesn’t do it justice, and we need Festivals in the winter, perhaps they should call it ‘The Tweed’ – it’s the only venue which accepts folk in that ridiculous garb. Children point and stare  – you can’t blame them..

For me, it’s suits. I pack several to go with the alternating seasons Prestbury affords us. I pick up the delightful Miss King and head off into the rainstorm. I talk, she texts her boyfriends and updates her facebook. It’s an odd relationship. I’ve become dull

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There will be a few of you who accuse me of using sex to sell betting tickets. All true. Don’t write to your MP or call the cops. I admit it.

We stop at what used to be the Hotel De La Bere, to pad JP’s income.  I read the paper, Stephanie has a text argument with one of her spotty friends. The office bombard me with calls, on bets we shouldn’t be laying. Disappointingly for a Bookie who works indoors at 72 degrees ambient, the sun has come out, and will wreck my takings

The bastard.

Friday isn’t as busy as Saturday for the Bookies. We work hard at offering a service not only at Cheltenham, but at the ‘away’ meetings. I’m glad I had Mick and Vicky dedicated to paying out, because Wolverhampton was on.  Hitler should have bombed Dunstall, I wouldn’t have minded speaking German then.What I made at Cheltenham, i gifted back to those betting at Wolverhampton. The decent people of Jockey Club stop by for a chat, they’re comfortable in the product and with good reason. People vote with their feet, the attendances are good, and racing needn’t always be seen as a vehicle for the Ladbrokes Life. JCR are experts at Festival meetings and I admire their sense of decency.

I’d like one day to persuade this influential body to see exchanges outlawed from bookie software on course , it’s a thorough cancer on service, and emptying the sport of money it deserves. Make sure you support me here if you value the flavour of the betting ring or I will ignore you at parties.

As a sidebar, people who bet at the All Weather don’t wear tweed, they’re known as bonus junkies. They scout around for ‘free bets’, – never go racing, – just sit at home in their underpants ‘greening up’. Sand racing is for camels, but we’re stuck with it, it seems. Don’t blame me, I can’t stop the fascination with grunge. Saville is a sick man, he’s hoping Jesus makes a comeback and performs a loaves and fishes trick on field sizes, with rocking horses to bolster poor fields. I wouldn’t be surprised to hear 68 fixtures being awarded to Comet 506b  (taken from York.) I mean it does have the perfect racing surface..

It’s not busy on friday, so Mick finds time for a hug. He’s a charmer and ‘The Rinser’ doesn’t work that hard. Here’s one of her, not on her phone, with my main man

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Friday night is a predictably boozy night in a gorgeous country pub. Everyone tells stories, – mostly lies. My favourite is telling everyone I was in the SAS, which I think everyone believes. Mick orders the fishcakes and is crestfallen when they offer us free fishcakes, by way of canapes, at the bar. He doubles up anyway.

Saturday dawns, The Morning Line tips all the favourites, Paddy Power makes me chuckle and the show hums along in entertaining style. They have someone on from Timeform, I’m glad he didn’t launch into an explanation of ‘Sectionals’ – probably gagged I expect. I wish people would stop whining about Ch4, we’re all so damned fussy about what we want to see, and my good friend Barry Orr and his x ray specs represent good value as a stand up comic 🙂

We arrive early at the track, the crowd looks substantial. Entrance fees are very fair, the track looks the business. Cheltenham is the class of National Hunt. Except for those odd plastic beakers they dosh out to customers in their lovely Golden Miller bar. The only mild blemish for me. I give the catering boss a hard time for flogging me an £85 bottle of Veuve in a kiddie cup. He tells me glasses are a health and safety issue. I ask him what the champagne comes in. He says he will feedback my comments..

The Centaur has a brash new screen, 6 hard working Bookies, the Magic Sign and Tote. They serve clods of Guiness, so everyone has their bet, farts and leaves us with the smell. I suppose given the results that’s about fair. We massage a victory. It’s very busy. Do we bet a bit better than outside? Yes we do, a half a point here and there, but we’re in business and our focus is service, not begging a bet. Besides, most traders outside don’t understand the concept of ‘sustainable margin.’ Punters are a fair lot. They just want to be treated with respect and I find most would rather they found Bookmakers who lay a fair bet and pay up with a smile. We don’t do ten pound offers, we leave that to the really BIG bookies. I’d see that outlawed when I’m in charge

We take just over 2000 bets, we don’t have any hedges, they’re for gardens. Results go in favour of the punters but I catch a break with one favourite actually winning me money and I walk away heavier than when i arrived as the punters clap me out. We peel off the bets as fast as we can and try to pay out with the same alacrity where possible. A customer with his money in my pocket isn’t wagering in the next. Punters climb over the weak and infirm to get on, experienced pensioners trample young fit men to get on. As far as we know we didn’t lay any 17 year old Gambling Commission stoodges any bets. But you can’t be too sure..they’ll write to me I expect. I don’t fancy my chances with Mrs Williams

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There’s no other way to describe the Racing on offer than exhilarating. Horses that looked done in, walked all over, came back to win or held on. We were lucky with one of Geraghty’s- Druid’s Nephew, who ran too free and got under his fences, but jumping is the game. Cheltenham tends to offer some of the most unpredictable finishes in the Sport. Some horses turn in going easy and flop, and others, like Caid Du Berlais, whose jockey supplanted whip for cattle prod. It’s the very soul of National Hunt racing. I understand why the track dominates the code.

I recall one slightly inebriated looking fellah who walked up to me, gambling commission plant methinks. I lay him a bet.

‘tenner each way on Budweiser’ he slurred, displaying his opt out of gambling forever card

‘Don’t you mean Buywise Sir?’

‘Err, yeah, sorry, er, repetition, you know, – been drinking for four days, – where am I?’

He loses his money. Well, to be fair, 13 year olds shouldn’t be betting- and no mistake..

A couple of suggestions to friends in charge to improve the quality of winter racing. Do away with both Jumpers bumpers on the all weather, as well as ‘racecourse gallops’. It’s time to force the stars back to work in races which struggle for quality entrants. I know you’re all looking at each other round the board table at that one.

Saturday night is predictably good, another beautiful Cotswold pub and a few bottles of the firm’s champagne to reward the team for looking after my clients. They guzzle as if its their last, particularly ‘The Rinser’

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Sunday is predictably quiet, although the racing remains competitive. The day starts with the shock news of Dessie Hughes’ passing. A minutes silence is strictly observed as we watch replays of the mighty Hard Eustace, as if we needed reminding! Many Bookies turned their boards off and I didn’t hear anyone talking in the ring. A great tribute to a legend.

One odds on chance at the meeting is all,  a load of great finishes, punters and bookmakers alike celebrated a great trainer, the gate staff are the same people the track has employed for years, the views remain beautiful, – the Open became a showcase for two decent fellahs, Phillip Hobbs and Richard Johnson. Little wonder the season tends to revolve around this jewel in the Cotswolds

Put fifty pounds in the box on your way out. Thanks

LONG RUN MAKES IT A LESS THAN SUPER SATURDAY

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LONG RUN MAKES IT A LESS THAN SUPER SATURDAY

I think everyone missed their traditional Boxing Day outing, but a treat was in store in January. A high-quality nine-race card, plenty of concessions and
the promise of Kauto Star, win or lose, to boot.

I was hopeful the old-timer would get round safely and provide a good test, which he did, and he lost little in defeat to the winner in tacky ground.

Two things came out of the King George for me. First, I will be standing Long Run for his boots in March. He hasn’t got home at Cheltenham, or jumped the stiffer fences well enough. Second, if Kauto Star wins the Gold Cup, I shall turn up with my toothbrush and clean his stable. That will have Mr Nicholls rushing out for toothpaste.

Kempton also delivered on the promise of affordable racing. A massive crowd turned up to enjoy the day for only £15 in the main enclosure, and in doing so a leaf was taken out of York’s book; that track leads the way with high-quality racing, excellent facilities, cheap champagne and good entrance prices.

Kempton has shown what can be delivered in the south and I know we’ll see more of this as some twilight meetings, for example, are to be free. For the bookmakers, it meant plenty of business; for the punters the day meant Nicky Henderson. I’m starting to dislike him. Five winners, which should perhaps have been six, and the forecast up in the King George. We practised our paying-out skills, honed by what appears to be a year of poor results on ‘Super Saturdays’.

Binocular was the most expensive for us – as I suspect it was for most – landing a string of big bets. I’ll admit that we managed to win on the day, a feat right up with the loaves and fishes trick. We bet late, and never more than ten minutes before each race, in part here because it took 20 minutes to pay out on the previous race. We found prices had moved somewhat in our favour as larger rates had been taken by then for the fancied runners. Long Run, backed in to 9-2 from 7-1, won very little. But it was a different story in my office, where glum faces greeted me. Traders Elder and Dave had started placing the office furniture on eBay as it was one of the most expensive days of racing for a year. There were a series of wagers on the Pricewise tip, Long Run, including a single wager of £2,000 at 13-2, and oddly enough very little for Kauto Star. Ladbrokes declared the day to be lousy and I would endorse this description. I’m guessing the day was a disastrous one for the off-course firms. I sent my cv to Ronald McDonald.

MORE QUALITY, NOT QUANTITY

The big betting news of the fortnight was the punishment meted out to the individuals involved in the Sabre Light episode. Such incidents tarnish the image of our sport and doubtless put people off betting. You can hardly blame those who abandon wagering on events that are subject to this behaviour. But it was good to see the BHA robust in pursuing this case. However, I would like to see recognition of the wider responsibility for the root causes of these affairs. Races worth £1,700 simply don’t pay the bills. The Horsemen’s Group has it right, recommending a tariff for races. Owners should withdraw their support if those values are not met.

Racetracks enjoy a bookmaker funded bonanza with the new picture-rights deals. They should not be encouraged to feed us a diet of poor-quality, low-prize-money affairs. Such events, often riddled with gambles, are counter-productive in levy terms. Racing is funded by the betting cake and condoning the
current set-up is to accept less levy. Quality and quantity. Precious little of the former; far too much of the latter.

UNIFORMITY’S NO FUN

I Struck up a conversation on course recently with a gentleman who came up to shake my hand and pass the time. What he had to say gave pause for thought. He was in his 50s, well turned out and evidently a long-time punter, the type of client we should be concerned with.

He said that the uniformity of odds on course tended to put him off having a bet these days. He used to frequent the betting ring and found it normal to see a wide variance of odds. Punting was fun, as indeed it should be. Part of the sport was grabbing the best odds and, of course, everyone offered the same place terms, so that wasn’t an issue.

While the best value for the punting dollar remains on course, competing with exchanges has become uniform practice. Certain short-sighted layers may have persuaded the Levy Board that was the route we should take, but in fiscal and service terms it has been a mistake.

Originally featured in The Racing Post Sunday, January 23, 2011